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The Memoir Agency
Epic events
Immersive experiences
Content creation
Large-scale event and brand activation experts
Making every placeand moment meaningful
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Original events and boutique experiences audiences can’t resist.
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- Immerse guests in your story through original media and custom-built environments.
- Generate tons of press and user-generated content for your destination or brand.
- Temporary or permanent activations, inspiring spaces, custom lighting, unique play areas, soundscapes and more.
- Retrofit existing spaces or new construction
- Innovative and Interactive Experiences - Guests don’t just watch. They discover, play and participate
- Custom technology systems; hardware, software, integration and show controls
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- We develop the overarching vision for planned communities, destinations, attractions and public spaces,
- We create a narrative that connects every part of the project team toward a unified story for cohesive and exponentially more effective design decisions.
- Our plans align creative ambition with programming, operations and opportunities for long-term value.
- The Immersive Master Plan™ results in community buy-in and expedited approvals.
- Creative activation and thoughtful design result in long-term attraction of residents, customers and guests.
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- Unique, one-of-a-kind and artful experiences that go beyond the stale idea of a “light show” and become the go-to tradition of your destination.
- Original IP, characters and live entertainment enhance the experience.
- Drive repeat guest visitation throughout the year with multiple seasonal events (that can use underlying infrastructure to make your dollar go farther).
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- We conceive and produce live entertainment that brings energy, spectacle and emotion to a place or event.
- Our work can span show concepts, casting, creative direction, costumes, choreography and executive producing.
- Large-scale corporate events
- Custom live performances
- Daily themed entertainment offerings
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- Gone are the days of trying to convince customers to care about your brand. We create irresistible experiences guests love and seek out.
- Connect guests to your story through irresistible brand engagements.
- Expand your reach and impact through social shares.
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- Make your marketing dollars go farther with content that is irresistible and shareable
- The Memoir Agency handles everything: messaging, asset creation, strategic deployment, and fine tuning for highest performance
- From concept to distribution, we have you covered.
It’s epic on video…imagine being there!
Immersive Attractions
Custom experiencesfrom concept to creation and integration
Put guests in the center of your story. Aquariums, zoos, theme parks, attractions and retail spaces come to life through our custom immersive media environments. The Memoir team connected guests to the conservation initiatives of our aquarium client through:
Original Concept/Scriptwriting/10 minutes of original, 3D animation/A custom theme song/Voiceover/Coordination across 8 custom LED screens and an overhead projection surface/A custom-designed and fabricated Projection Housing/Tech Installation and Integration/Networking
An original theme song,taking many shapes
First, we wrote and recorded this original theme song, highlighting the themes and name of the “Sea of Lights” event.
Then we adapted it - a banjo version for the Bayou, an instrumental version to accompany animations - creating a cohesive motif throughout the entire show.
Seasonal Spectaculars
Transforming your venueinto a destination for the holidays?
Don’t settle for the same, cookie cutter holiday decor.
When you’re upgrading your holiday experience, call us. You don’t just need tinsel bears and big Santa Claus statues.
Stand out with custom holiday experiences designed to attract audiences, promote social sharing and amplify your ethos and story.
Take a look at how we can make you shine!
Halloween event at your zoo, garden or theme park?We can enhance that too!
Immersive Master Plan™
Transform the way people live everydaywith our Immersive Master Plan™
We don’t just create world-class, destination events. We work with municipalities and planned community developers to create irresistible communities that bring meaning to the everyday lives of residents and visitors.
Memoir’s Immersive Master Plan™, simple 3-step process
We sit with you as part of the design team to bring cohesion and purpose across all disciplines in the design process.
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Define the Story
Every organization and destination has a story and a mission. These are more than marketing statements. They represent commitments made to the communities we service. The Immersive Master Plan™ begins by translating that mission into a guide for the decisions the project team will make over the course of the design and build process.
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Manifest it in Design
Once the story is defined, our team works with your project team to consider how the story is made manifest through every design detail. Each design decision that contributes to the overall narrative results in exponential impact. The process ensures your most significant investment - capital projects - immerse people in your mission.
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Build it
We’re with you for the entire journey. We start at the beginning, stewarding the team toward a common story-based framework. And we’re there through every VE exercise, vendor selection, scope change and unexpected discovery. Because your mission is important, we are present to see everything through to success.
Benefits include
- Creative design that results in community buy-in and expedited approvals
- Unifying narrative that guides design-decisions efficiently across all disciplines on the project team.
- Intentional amenity design and experiential activation differentiate your planned community as a desirable place to live.
- As a destination of choice for guests, there is Increased desirability for commercial tenants.
FeaturedProjects
Seasonal Spectacular
DazzlingNights
Dazzling Nights has become a trusted holiday tradition for nearly a million guests in cities across the country.
Every year, we transform Orlando’s 50-acre Harry P. Leu Gardens into a destination holiday experience that is way more than a light show. Dazzling Nights features one-of-a-kind immersive holiday worlds, excellent live entertainment, fantastic food and beverage, original characters, interactive technology, play and unique holiday designs that inspire awe.
Our team of talented artists, technicians and producers handle every aspect of the event. Design, manufacturing, installation, staffing, ticketing, marketing, PR, Food and Beverage, Merchandise, Parking, and more.
Each year, our brand partner, AdventHealth, is strategically and seamlessly integrated into every aspect of the experience.
Our seasonal spectaculars…
- Are designed from a place of first-hand experience. That means we know what guests love and what you, as the operator, need.
- Bring an elevated experience for your guests that drives satisfaction
- Results in new attendance
- Ensures repeat visitation
- Increases revenue through custom merchandise, food and beverage.
Immersive Master Plan™
Winter ParkVillage
Redeveloping an historic retail center into an irresistible destination through creative activation
The developers of Winter Park Village knew it was time to refresh the customer experience. They didn’t only want to renew the building facades and streetscapes. They wanted to create engaging experiences that attract shoppers and diners. We worked with the design team to create artful and immersive experiences across the property that connect to guests and the history of the community. The resulting creative activations contributed to overall increased guest satisfaction, visitation, earned media coverage and sharing across social platforms.
Brand Activation
The Worldsof Corkcicle
Winner of two Addy Awards from the American Advertising Federation.
Here’s a glimpse into how we worked with Corkcicle to bring to life an art-centric immersive photo experience.
The Worlds of Corkcicle : A three-story building with 12 built environments perfect for user-generated photos. Thousands of guests created tens of thousands of images and videos over the course of the month.
Immersive Attraction
Wondersof Wildlife
Immersing guests with the mission of Wonders of Wildlife through light and interactive technology
Bass Pro Shops wanted to create a destination experience for their guests at the Wonders of Wildlife Aquarium. They called us to design, fabricate and install every element of the brand new experience. Exterior signage welcomes guests with excitement. Installed lighting, custom-fabricated elements, interactive, sound, projections, LED Displays, Scent Effects, Fog Effects and more immerse guests in the mission and drive repeat attendance.
Seasonal Spectacular
Happy Frightsand Haunting Nights
Immersing guests in 12 immersive worlds of Halloween.
Happy Frights is a family-friendly, trick-or-treating adventure. Haunting Nights is an elevated Halloween experience with a few chilling surprises. Our team designed, developed and operated this hit Halloween experience.
Tens-of-thousands of guests experience Halloween in a totally new way. Live actors, themed environments and world-class costume design bring the fun of the holiday to life in a way guests love to experience and love to share!
Branded Experience
OUCLights
This irresistible brand experience has been activated in multiple locations over 8 years resulting in hundreds of thousands of organic shares and millions of impressions.
The installation consists of more than 4,000 individual LED nodes and a custom structure that illuminate nightly for the duration of each multi-month deployment. Installed in public spaces, it is a vibrant destination for guests and visible to thousands of cars each day.
The installation highlights Orlando Utility Commission’s push toward solar and energy efficiency. The unmanned experience has been activated in multiple public parks for a total of more than a year’s worth of time - showcasing its durability and sustained technical reliability.
Epic Entertainment
IMMERSE
Started by Memoir’s founder, Cole NeSmith, Memoir serves this destination performing and interactive art event annually.
Through activations across 10 city blocks of Downtown Orlando, IMMERSE reaches millions of residents and guests annually. For the 3-day festival, our client, the Creative City Project, platforms more than 1,000 artists and performers for an audience reaching 100,000 people. IMMERSE has become Orlando’s iconic festival, transforming the way residents and guests experience the city.
Memoir helps devise iconic experiences across the event footprint. Live performances like Dare to Dream include a custom, 50-foot tall scaffolding structure, trampoline artists, aerialists, live musicians, sound, lights and pyro. Whether its illuminating the city streets with theatrical lighting, creating large-scale installation art, branded experiences or original performances, Memoir brings our team’s talent to the event to transform the way the world sees a city.
